Scope

SHYFT is committed to protecting and respecting your privacy. This Privacy Policy outlines how SHYFT collects, uses, stores, processes, shares, transfers, and safeguards your personal information through our website, products, services, customer support channels, promotional campaigns, social media platforms, and other interactions with our brand.

This Privacy Policy applies to all visitors, users, customers, merchants, collaborators, healthcare professionals, hospitals, clinics, institutions, influencers, and vendors who access or use our services. The Privacy Policy governs the handling of all personal information and other data collected by SHYFT in connection with our business activities and operations.

For the purposes of this Privacy Policy, “Personal Information” or “Data” shall include information capable of identifying an individual directly or indirectly and shall be interpreted in accordance with applicable laws of India, including the Digital Personal Data Protection Act, 2023.

Consent

By accessing or using the SHYFT website, purchasing products, creating an account, subscribing to communications, participating in campaigns, or otherwise providing personal information to us, you expressly consent to the collection, storage, use, disclosure, transfer, and processing of your information as described in this Privacy Policy.

You acknowledge that the information collected by SHYFT is necessary for providing products, services, customer support, website functionality, payment processing, shipping, marketing communications, analytics, fraud prevention, and operational management.

You may withdraw your consent at any time by contacting us using the details provided below. However, withdrawal of consent may limit your access to certain services, products, or website functionalities.

Changes to Privacy Policy and Notice

SHYFT reserves the right to modify, update, or replace this Privacy Policy at any time without prior notice. Changes become effective immediately upon posting on our website unless otherwise stated.

We encourage users to periodically review this Privacy Policy to remain informed regarding our data protection practices. Continued use of the website following the publication of updates constitutes acceptance of the revised Privacy Policy.

Where required by applicable law, SHYFT may notify users regarding material changes to this Privacy Policy through email communications, website notices, or other appropriate means.

Purpose of Collection and Use of Personal Data

SHYFT collects and processes personal information for legitimate business, commercial, operational, legal, and customer service purposes. Information may be used to:

• process and fulfill orders
• manage returns, exchanges, and refunds
• provide customer support and account management
• personalize shopping experiences and recommendations
• improve website performance, functionality, and user experience
• conduct analytics, research, and reporting
• communicate shipping updates, product launches, offers, and campaigns
• conduct surveys, contests, and promotional activities
• prevent fraud, misuse, unauthorized transactions, and security threats
• enforce company policies, terms, and legal rights
• comply with applicable legal and regulatory obligations

SHYFT may also aggregate or anonymize information for analytics, business intelligence, operational improvements, and commercial insights.

Data Provided by You

When you interact with SHYFT, we may collect information directly provided by you including:

• full name
• mobile number
• email address
• shipping and billing address
• hospital, clinic, or company details
• GST information where applicable
• login credentials and account information
• customer support communications
• survey responses and feedback
• user-generated content submitted through campaigns or social media

We may also collect order-related information such as purchase history, wishlist activity, return history, exchange requests, and payment transaction references.

You are responsible for ensuring that all information provided to SHYFT is accurate, current, complete, and lawfully shared. SHYFT shall not be responsible for inaccuracies or consequences arising from incorrect or incomplete information provided by users.

Inferred Data through Usage and Log Data

SHYFT may automatically collect technical, device-related, and usage information when users interact with our website. Such information may include:

• IP address
• browser type and language
• operating system
• device identifiers
• referral URLs
• clickstream data
• browsing behaviour
• session duration
• pages viewed
• timestamps of interactions
• location information where enabled

This information helps SHYFT understand customer behaviour, improve website functionality, personalize experiences, optimize marketing campaigns, analyze website performance, and enhance security and fraud prevention systems.

Cookies

SHYFT uses cookies, tracking pixels, SDKs, web beacons, and similar technologies to improve website functionality, remember customer preferences, maintain shopping cart sessions, personalize content, analyze traffic, and measure marketing effectiveness.

Cookies are small data files stored on your device that enable websites to recognize your browser and remember certain information. These technologies may collect information regarding browsing behaviour, interactions, device information, and website preferences.

Users may disable cookies through browser settings. However, certain features, functionalities, or portions of the SHYFT website may not function properly if cookies are disabled.

SHYFT may also use third-party analytics and advertising technologies including Google Analytics, Meta Pixel, remarketing technologies, audience segmentation tools, and conversion tracking systems.

Third Party Services

SHYFT may engage trusted third-party service providers, vendors, and partners to assist with payment processing, logistics, cloud hosting, analytics, marketing, customer support, website administration, fraud prevention, IT infrastructure, and professional advisory services.

Third-party platforms including payment gateways, social media platforms, advertising networks, analytics providers, and logistics partners may independently collect, use, or process information according to their respective privacy policies and practices.

SHYFT does not control and is not responsible for the privacy practices, content, security standards, or policies of third-party services, websites, applications, or platforms.

Sharing of Personal Data

SHYFT may disclose, transfer, or share personal information with trusted third parties where reasonably necessary for business, operational, commercial, legal, or compliance purposes.

Information may be shared with:

• payment processors
• courier and logistics partners
• analytics and advertising vendors
• cloud hosting providers
• customer support providers
• IT and cybersecurity vendors
• legal, accounting, and professional advisors
• marketing and communication service providers

Information may also be disclosed where necessary to:

• comply with legal obligations or lawful requests
• investigate fraud or security concerns
• enforce company policies and agreements
• protect rights, property, and safety
• facilitate mergers, acquisitions, restructuring, or asset transfers

SHYFT expects all third-party partners and service providers to maintain appropriate confidentiality, security, and data protection measures.

Retention of Personal Data

SHYFT retains personal information only for as long as reasonably necessary to fulfill business, operational, contractual, legal, and compliance requirements.

Information may be retained to:

• complete transactions
• provide customer support
• resolve disputes
• maintain business records
• enforce agreements
• comply with applicable laws and regulations

When personal information is no longer required, SHYFT may securely delete, anonymize, or archive such information in accordance with applicable legal and operational requirements.

Non-Personal Data

SHYFT may collect non-personal data including technical diagnostics, analytics information, usage statistics, browser information, aggregated data, and anonymous identifiers that do not directly identify individual users.

Non-personal data may be used to:

• improve website functionality and performance
• conduct analytics and reporting
• optimize products and services
• improve customer experiences
• support marketing and advertising activities
• monitor operational efficiency and security

Where non-personal data is combined with personal information, SHYFT will treat such combined information as personal information in accordance with this Privacy Policy.

Location Services

Certain features or services provided by SHYFT may use location-based technologies including GPS, Wi-Fi, Bluetooth, IP-based geolocation, or similar technologies to improve user experiences, personalize content, facilitate deliveries, analyze usage, and optimize operational performance.

Location information may be collected when location settings are enabled on your device. Users may disable location permissions through device settings; however, certain features or functionalities may not operate properly if such permissions are disabled.

Access, Correction, Withdrawal and Deletion

Subject to applicable laws including the Digital Personal Data Protection Act, 2023, users may request access to personal information, correction of inaccurate data, deletion of information, withdrawal of consent, or restriction of certain processing activities.

Requests relating to personal information or privacy rights may be submitted using the contact information provided below.

Please note that withdrawal of consent or deletion requests may impact your access to certain SHYFT products, services, features, or functionalities. Certain information may continue to be retained where required for legal, regulatory, operational, or compliance purposes.

Queries and Complaints

SHYFT is committed to protecting your personal information and maintaining appropriate privacy and security practices. If you have questions, concerns, complaints, or requests regarding this Privacy Policy or our handling of personal information, please contact us using the details below.